The Path To Progress: Picture, Plan, Proceed
Just like elite athletes who require coaches in order to perform at the highest levels, having a coach in your corner for business can help you reach goals you never expected. An expert marketing coach can guide you through the maze of online marketing and save you time and money, increase your profitability and put you ahead of your competitors.
Small to medium businesses often lack the budget for a marketing manager and more importantly, they don’t have the budget for making marketing mistakes! Still many attempt to do their own marketing and advertising with little planning or preparation only to experience a zero return on investment.
This is where the thorough knowledge and creative expertise of a marketing coach pays off. They can:
- Teach you what you need to know before you begin
- Help you avoid the mistakes that 95% of businesses make in marketing
- Determine what will be most effective for your business
- Teach you the critical elements of a compelling marketing message
- Show you how to tie all your marketing together to achieve your business objectives
Members of The Marketing Boardroom will be guided through the curriculum using the methodology of Picture, Plan and Proceed.
Picture: What it is that you want to accomplish? What does your goal look like? How will you define success? If you only have a vague idea of what you want, the details will be blurry and you will find it easy to get sidetracked, discouraged or overwhelmed. By having a clear picture, you can move more easily towards your inspiration and define your success.
Plan: Once you have a clear picture, now you need a map or checklist. What tools will you need? Who has the skills to help you get to your goal? What knowledge do you need before proceeding? Use your resources wisely to let you focus on what you do best.
Proceed: This is where the rubber meets the road…it’s time to take action! Proceed with perseverance, keep an eye on your plan and head toward success. In the business world, some days are rough and there might be bumps and setbacks along the way. Having a coach who knows your plan will help guide you back on the track to success – just like having a navigator in the front seat!
The Marketing Boardroom Format – what you can expect each month
To help you stay focused on your success, here’s what each month will look like:
Week 1: Self-study on the content rich workbook lesson. Follow the steps of picture, plan and then proceed. Share and get support in the Members-Only Facebook Group and be accountable.
Week 2: Live webinar with Julie taking you deeper into the lesson and giving you further strategies and ideas for your business. Each webinar will last for 60 minutes, sometimes longer if needed. All webinars will be recorded and uploaded to the Webinar Library for future access
Week 3: Self-study on the content rich workbook lesson. Follow the steps of picture, plan and then proceed. Share and get support in the Members-Only Facebook Group and be accountable.
Week 4: Live teleconference with Julie: Q&A, group coaching, hotseats and critiques. Each teleconference call will last for 60 minutes sometimes longer if needed. Julie is renowned for being generous with her time and knowledge and committed to helping you get what you need to make massive changes in your business that will help you achieve your goals. All teleconferences will be recorded and uploaded to the Teleconference Library for future access.
(This monthly format is repeated throughout the 12-month curriculum.)
Quarterly: Every quarter members will be invited to attend an EXECUTIVE BOARDROOM. This will be a full-day interactive event located on Queensland’s Gold Coast. This will be a time to review the past 90 days marketing as well as hands-on learning plus hotseats and critiques for members. These sessions will be recorded just in case you are unable to make the live dates, however we encourage you to do whatever it takes to show up for all the live components.
PLUS – throughout the 12 month program you can expect to meet special guest experts. Many of which are Julie’s own mentors and teachers who will generously shared their expertise to help your business grow.
Recordings: Just in case you miss one of the live sessions we will record each one and upload it into the Teleconference Library, Webinar Library or Executive Boardroom Library for you to access at any time in your member’s area.
Members will be able to check the Events Calendar where all the dates and times for each teleconference and webinar will be available.
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